Brand Management

Defiant Interactive works with new and existing companies to manage and create their brand. Defiant Interactive helps companies to identify their brand core values, who their target customer really is, how they compete in the marketplace, consults with its client on strategy, and then  implements those strategies for its clients.  The process of brand discovery revolves around a 27-question brand questionnaire.  The brand questionnaire will allow Defiant Interactive to understand its clients brand psychology.  It is critically important to understand the psychology of a brand because it is the basis for brand design, strategy, and messaging.


Here are a few current and prior clients:

Boise Young Professionals DDRS

Boise Young Professionals (BYP)


Boise Young Professionals (BYP) was established in October of 2006 and is now the largest professional organization in the state of Idaho. Defiant Interactive helped to lead the creation of the logo and brand of BYP. Defiant Interactive worked with Fuel 3 Advertising to develop the organization identity and with Peppershock Media Productions for the BYP videos. Defiant Interactive continues volunteer its time and resources to help grow the brand of the Boise Young Professionals (BYP).


Boise Young Professionals (BYP)

http://www.boiseyp.org/


Fuel 3 Advertising

http://www.fuel3advertising.com/


Peppershock Media Productions

http://www.peppershock.com/

DDRS



DDRS was a national real estate services company that acquired, managed, leased, and sold properties for DBSI. Defiant Interactive established the direct marketing program for DDRS in 2005. DDRS annually sent out 2.4 million direct mail pieces to support the leasing and management of its properties. Defiant Interactive created collateral and an organization identity for DDRS. DDRS was taken into the DBSI Group of Companies and rebranded into DBSI in May of 2008.






How Defiant Interactive Can Help You.

Small and mid-sized business usually have a very glaring problem with their marketing and design.  Many small business are cash strapped and focus very few dollars on basic identity branding, a solid Web presence, and brand standards for their organizations.  Defiant Interactive is in business to change this.  Defiant Interactive can be your own outsourced marketing agency.  Our brand management services start off with a free consultation to see how we can help your organization.  If you choose to proceed from there, Defiant Interactive will write a proposal for a working relationship.  We would love to talk with you.



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