logo and organization identity design are two of the most important parts of your business. The Nike Swoosh, the “i” in Apple products, the badge of BMW, or the logo of your favorite sports team…what do they all have in common? The symbol creates an emotional response based upon the consumers experience with the logo. This effect is the basis for a company’s communication strategy that leads to the building of an emotional attachment to the business logo called a “brand.”

Here are a few logo design samples: